Know your customers
Understanding your customers is at the heart of effective marketing and relates directly to the most basic business objective, i.e. profit.
If you want to understand why customers buy from you and define your brand identity, you must listen to your customers and understand what they really value and how they truly feel about you.
"MarFrame has helped right across the business to help us better understand our clients and our products. They interviewed all our key clients and we have used this feedback over and over again to shape the future of the business." -- Peter Martin, CEO, ACSN
Your marketing strategy and
marketing tactics become obvious
If you are prepared to listen to your clients, you will learn what makes your business stand-out from your competition.
Voice Of The Customer from MarFrame is a disciplined approach to obtaining, understanding and prioritising customer requirements and demands.
It is a framework that works back from an appraisal of those who matter most: your customers.
Existing customers rarely divulge their confidential or unstated needs to their suppliers, which is why marketing studies conducted by Bain & Co revealed that 80% of allegedly ‘satisfied’ customers are still prepared to move away to a competitor.
A clear strapline and elevator pitch
from your customers' perspective
Voice of The Customer is to be used whenever there is a need to identify, understand and prioritise customer requirements, which should be all the time.
Our researchers interview and test your clients on what they really think about your people, products, processes and culture.
The outcome is a clear strapline and elevator pitch from your customers' perspective. We then help our clients increase sales by developing their marketing strategy around these true needs and wants, which in turn generates leads, increases revenue and delivers top-line growth.Learn more about
Voice Of The Customer
Number 3 in our 9-point marketing framework
Call us on +44(0)7748 156 925 and we’ll explain how we can quickly put in place a Voice Of The Customer programme for you.
It's a simple step to more informed, enlightened and effective marketing thinking that’s aligned to what your customers want.
Alternatively, email us and suggest a suitable day and time for us to call you.
Explore the other areas of our 9-point marketing framework
