A proven strategic marketing plan
A key mistake made by many directors is hiring an agency that specialises in a specific tactic (website design, telemarketing, PR or SEO) without having a well-thought-out strategic marketing plan in place.
Starting any tactical activity without a solid marketing plan in place is almost guaranteed to deliver disappointing results.
A well-thought-out
strategic marketing plan
Before jumping-in and starting work on the marketing tactics for your company, it is ESSENTIAL to create an overall marketing strategy and marketing plan that addresses the key needs and wants of your customers.
We have years of experience and have developed proven marketing models, but we never lose sight of the unique requirements and distinct qualities of each of our clients.
We are fully abreast of the latest in marketing-thinking and we adopt a multi-faceted approach including referrals, LinkedIn Prospecting and search engine optimisation (SEO) to generate new business.
We are obsessed with sales, and driving your growth and profit. Our AIDA model is applied to all our clients and provides a clear path to lead generation.Why we follow the
AIDA model
Our marketing strategy embraces the AIDA model. AIDA explains the mechanism of selling:
A = Attention: attract the attention of the customer.
I = Interest: raise customer interest by focusing on and demonstrating advantages and benefits.
D = Desire: convince customers that they want and desire your product or service and that it will satisfy their needs.
A = Action: lead customers towards taking action and/or purchasing to become a new customer.
Successful relationships do not blossom from a single encounter. It takes many ‘delivered impressions’ to encourage interaction and statistically speaking we must reach the same contact more than 10 times in order to get their attention
This model provides our clients with a step-by-step understanding of the lead generation process and a clear measure of expenditure.
We work closely with you to develop multi-year strategic and tactical plans detailing specific, measurable actions over a period of weeks, months and years.
Learn more about
Strategy & Marketing Plan
Number 1 in our 9-point marketing framework
Call us on +44(0)7748 156 925 and we’ll explain how we use our proven methodology to determine the right strategy and marketing plan for your business.
It's another sure step to more informed, enlightened and effective marketing thinking that’s in tune with your customers’ needs.
Alternatively, email us and suggest a suitable day and time for us to call you.
Explore the other areas of our 9-point marketing framework
