A measured approach
If you can’t measure it, then you can’t manage it.
Every month we tell our clients the cost - to the penny - of every enquiry, BANT lead and closed client. We evaluate the effectiveness of all marketing activity with the sole aim of illustrating whether or not it is providing a discernible return on investment.
Why measure
marketing results?
Knowledge is power and when you’re armed with the facts about your marketing activities, the benefits will keep increasing. We measure marketing results:
We constantly refine tactics so that efforts are concentrated exclusively on the methods that deliver results.
This helps to convince your sales team to support marketing because they will see the direct benefit themselves, which in turn ensures corporate support of marketing as the engine of growth.
A proven track record of
quantifying success
We can help you manage and measure marketing activity more effectively.
We can also provide you with the tools to continue to quantify the success of all your marketing activities and adjust them accordingly going forward.
For example, we can advise on the production of a master Excel document that is tailor made for your business. It will measure the exact amount spent on your marketing activity and its contribution to sales.
Learn more about
Full ROI Analysis
Number 9 in our 9-point marketing framework
Call us on +44(0)7748 156 925 to find out more about how we measure everything from impacts, enquiries and click-throughs to the value of new business wins.
Alternatively, email us and suggest a suitable day and time for us to call you.
Explore the other areas of our 9-point marketing framework
