The engine of growth



We deliver strategic marketing advice to increase your sales and improve business performance by making the marketing department the engine of growth. We concentrate on only the marketing activities that deliver results, saving our clients valuable time and money.


A marketing model
that we know works

By focusing on the Voice Of The Customer, we ensure that any marketing initiatives derive exclusively from the needs and wants of customers.

We have years of experience and have developed proven marketing models, but we never lose sight of the unique requirements and distinct qualities of each of our clients.

We are fully abreast of the latest in marketing-thinking and we adopt a multi-faceted approach including referrals, LinkedIn and search engine optimisation (SEO) to generate business and give the greatest chance of success.


Why we follow the
AIDA model

Our marketing strategy embraces the AIDA model. AIDA explains the mechanism of selling:

A = Attention: attract the attention of the customer.

I = Interest: raise customer interest by focusing on and demonstrating advantages and benefits.

D = Desire: convince customers that they want and desire your product or service and that it will satisfy their needs.

A = Action: lead customers towards taking action and/or purchasing to become a new customer.

Successful relationships do not blossom from a single encounter. It takes many ‘delivered impressions’ to encourage interaction and statistically speaking we must reach the same contact more than 9 times in order to get their attention

This model provides our clients with a step-by-step understanding of the lead generation process and a clear measure of expenditure.

We work closely with you to develop multi-year strategic and tactical plans detailing specific, measurable actions over a period of weeks, months and years.



Learn more about
Strategy & Marketing Plan



Number 2 in our 9-point marketing framework

Call us on +44(0)7748 156 925 and we’ll explain how we use our proven methodology to determine the right strategy and marketing plan for your business.

It's another sure step to more informed, enlightened and effective marketing thinking that’s in tune with your customers’ needs.

Alternatively, email us and suggest a suitable day and time for us to call you.

Explore the other areas of our 9-point marketing framework